Cover Wrap Showcase

See How Targeted Media Cover Wraps Deliver Results

Astepro

Astepro cover wrap on Time magazine

Target: Primary Care Physicians

“Ever since the start of the cover wrap program, I have been asking patients about trying the product for any congestion, whether for seasonal or year-round allergies, or congestion from colds.”

  • Patients wait an average of 20 minutes for their doctor appointments.
  • 80% of adults have read magazines in a public place in the past month.
  • 4,280,000 people read Time magazine in a doctor’s office last year.

Glide

Glide cover wrap on People magazine

Target: Dentists/Orthodontists

“Thanks again for the dental information on your People magazine.”

  • 87% of patients say reading magazines makes the time spent waiting go faster.
  • Public Place programs influence consumers when they’re most interested in your product or service.
  • Cover wrap programs encourage patient-physician dialogue.

Restylane

Restylane cover wrap on Health magazine

Target: Dermatologists, Cosmetic Aestheticians, Cosmetic Surgeons

“We love the product and our patients do too.”

  • Cover wrap programs encourage patient-physician dialogue.
  • Public place reading accounts for 45% of all magazine reading.
  • Cover wrap programs are an educational resource for patients, staff, caregivers, and physicians.

Trane Flu

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Target: Allergists

“I think the cover wrap improves awareness. I talk with patients about it.”

  • Magazines in public places generate an average of 30 readers per copy.
  • 80% of adults have read magazines in a public place in the past month.
  • 8,400,000 consumers read People magazine in a doctor’s office last year.

For more information on using innovative cover wraps to influence a highly-defined audience,
contact John Kenyon, VP at john_kenyon@timeinc.com or 212.522.2002.