How it Works: Point-of-Care Cover Wraps

Four Simple Steps to a Successful Cover Wrap Campaign

Point-of-Care Cover Wraps Educate and Inspire Action

Reach a highly-receptive audience of patients and care givers in physician's waiting rooms.

High-Impact messaging, consumer-desired medium
  • On average, magazines placed in public locations garner 30 readers per copy
  • Top-tier magazines engage readers in trusted environments
  • Encourage patient/physician dialogue
Step 1: Identify your target audience
Custom postcard arrives
  • A personalized postcard announces the program
  • Readers are reminded to display the magazines
Step 2: Custom postcard sent to announce the cover wrap program
Your ad gets noticed on prestigious magazines
  • Your message is displayed in the most prominent location possible
  • Change creative monthly, depending on market needs
Step 3: Cover wrapped magazines delivered to waiting rooms
Survey delivered to magazine recipients
  • Sponsor-developed survey is delivered two-thirds of the way through the program
  • Provides direct feedback and evaluation of program effectiveness
    • Step 4: Survey sent to magazine recipients

For more information on using innovative cover wraps to influence a highly-defined audience, contact John Kenyon, VP, Managing Director at john_kenyon@timeinc.com or 212.522.2002.