Point-of-Care Video
Digital
POC Video from Health Reports: “Sweet Slumber”
POC Video from Black Women’s Health Guide: “How to Manage High Cholesterol”
POC Video from People Health: “All About Migraines”
Add in-office video content to your media plan. Our video offerings can naturally integrate branded and unbranded healthcare content, engaging patients throughout the healthcare experience.
Created exclusively for POC environments (exam room, waiting room, etc.)
- Tap into a library of treatment- and condition-specific content
- Drive patients to your website with on-screen QR codes
- Touchscreens allow HCPs to annotate diagrams during patient conversations
Expand your reach
Connect with up to 40MM patients a year at 15K different specialty physician offices
Integrated Deals with DDM Digital
Digital
Think beyond single-channel tactics. Add your brand to a content ecosystem that goes from in-office materials to digital downloads and contextual, online ad placements.
Unify your POC and digital content strategies
- In-office condition guides act as qualified patient drivers to your digital sponsorships
- Dotdash Meredith brand sites feature content from condition guides with adjacent, contextual ad units
Unify your investment
QR codes send patients to complementary digital content — giving your brand added exposure across the patient journey
Digital Content Centers
Digital
Create an integrated POC promotional strategy. Drive patients to condition-focused online experiences that leverage editorial content from Dotdash Meredith brands.
Reach patients with relevant, actionable content
- Drive patients from our unbranded experience to your brand’s website
- Access a variety of ad units including carousels and lead-capture pop-ups
QR codes drive response
We can add QR codes to a variety of tactics, including your existing video content, that can run on in-office video screens.
Patient Emails
Digital
We’ll leverage our proprietary data to create a custom email series aligned to your specific therapeutic area.
- Access our list of self-qualified and engaged patients & caregivers
- 100% brand share of voice (with ad unit integration)
- Choose from multiple conditions: RSV, diabetes, cancer, migraine
Custom-built, IQVIA-verified patient audiences
“Living With” Chat Series
Digital
These exclusive online events are designed to connect with patients — and bring our condition guides to life. Celebrities or condition experts join our top editors for live, virtual conversations where patients can ask questions in an intimate setting.
Surround the condition conversation
- Own exclusive branding at live events and on all video recordings
- Interactive experience brings patients closer to experts and brands
Connect with real patients
Our virtual events and Q&As include a live audience when appropriate
Pre- and post-event branding
Your brand will be featured in the patient registration process and post-event communications
Mobile Geofencing
Digital
Keep your brand top of mind, beyond the HCP office. Flexible technology delivers focused, in-app mobile ads at the exact moment your target enters your predetermined, geofenced area.
Reach patients in proximity to a HCP office
- Retarget patients after they’ve visited an HCP location (up to 30 days post-visit)
- Target pharmacies, competitor locations and more
Communicate in the moments that matter
We can design a program to reach patients as soon as 5 minutes after an office visit