“For me, it’s all about empowering patients with evidence-based, empathetic, and actionable health information. This gives patients the knowledge—and the confidence—to make the best health choices for themselves and their family.”
— Jonathan Whitbourne
Executive Editorial Director
- In point-of-care marketing since 2004
- With Dotdash Meredith since 2003
Jonathan has deep roots in point-of-care marketing, specializing in patient education and empowerment. For 20-plus years, Jonathan has overseen the creative development of hundreds of POC content programs designed to educate patients and prompt them to take positive action. From print guides to digital content hubs to waiting room posters, Jonathan and his team expertly craft and medically vet all information with a patient-first focus. The result: hyper-relevant content that patients trust and use to inform their important health decisions
Jonathan started his point-of-care career as the senior editor of Healthy Kids, the official parenting magazine and website of the American Academy of Pediatrics. Since then, he’s worked with such premier health-focused brands as EatingWell, Health, Parents, Verywell Health, WIC (Women, Infants, and Children), and more. Jonathan has a Bachelor of Arts in Journalism from Ithaca College.
When Jonathan’s not in the office, he’s doing dad things (shuttling kids to activities, whipping up big weekend breakfasts, and sizing up the next home project—which he inevitably puts off). Other passions: running, record shops, concerts, coffee, baseball, and old libraries.