"As a People Inc. business, we can create valuable connections at each step of the patient journey. Digital, print, and integrated programs foster a better relationship between patients and your brand, which improves health outcomes and performance of POC programs."
— Matt Petersen
President, Specialty Marketing Solutions
Matthew Petersen is President of Specialty Marketing Solutions at People Inc., a leading brand-powered media company reaching more than 180 million American consumers every month, including over 90% of American women.
Matthew is an authority in connecting content creation with impactful marketing solutions. He oversees several businesses across People Inc., including Foundry 360, the company’s direct-to-client branded practice; Targeted Media Health, its point-of-care business; and Accolades, its licensing business. Under his leadership, People Inc. teams deliver data- and insights-driven content across digital, video, audio, social, print, and experiential platforms for marketing partners.
Prior to this role, Matthew was CEO of McMurry/TMG, the largest independent content marketing agency in the U.S., where he spearheaded initiatives that enhanced the agency’s service offerings and formed mutually beneficial relationships between the organization and its blue-chip clients and network of customers. He also served as Senior Vice President of Hearst Marketing Services where he focused on integrating and leveraging the digital marketing capabilities of the company through strategic agency acquisitions. Matthew began his career at People Inc. as Advertising Manager and eventually moved up to Senior Vice President of Dotdash Meredith Integrated Marketing during his 23 years and first tenure with the company.
Matt serves as Vice President of the Madison Square Boys & Girls Club’s Board of Trustees. He earned a BA in Economics from Saint Lawrence University in Canton, New York.