Featuring: “To the point of care… and beyond”
As the definition of what exactly constitutes a point of care expands, so, too, does the cast of characters engineering that expansion. Creatives, strategists and technologists remain major players — but these days, teams operating in the point-of-care space have grown to include celebrity wranglers, wardrobe stylists, photojournalists, comedians and even a few bus drivers.
The MM+M recently shared a deep dive into the growing complexity of POC marketing, and naturally, turned to the pioneers in the space at Targeted Media Health. Check out what our TMH leaders John Kenyon and Dan Rubin have to say in the recent MM+M article, “To the point of care… and beyond”.