Multi-channel solutions reach patients and physicians nationwide
Built as a take one, these exclusive guides are specifically created for POC.
TMH’s condition guides are insightful editorial supplements from Dotdash Meredith’s most trusted brands. Offering in-depth reporting and inspiring patient stories, the guides provide actionable news on a variety of medical conditions, packaged in an eye-catching version of today’s most popular magazine titles.
TMH’s cover wraps extend your brand’s reach by providing a targeted opportunity to engage with patients and influence them where it will have the most impact — at their physician’s office. Attention-getting and thought-provoking, cover wraps are proven drivers of improved communications between patients and their health-care providers.
Targeted Media Health allows your brand to leverage Dotdash Meredith’s signature digital health editorial brands to expand your point of care footprint to reach qualified patients (identified through DDM’s proprietary data) directly in their email inboxes.
The editors of Health and Verywell Health will create condition-specific email series aligned to a selected therapeutic area, including Diabetes, RSV, or General Cancer. This content captures the best new and published Dotdash Meredith health content that aids patients at each stage of the condition – from diagnosis and treatment to living-with and recovery.
BRAND BENEFIT:
For Patients: Targeted Media Health creates customized, condition-specific posters aligned to a selected therapeutic area, including Diabetes, RSV, or General Cancer. This poster displays content that best captures what a patient with the related condition may be searching for– from diagnosis and treatment to living-with and recovery. Coupled with a guide, targeted patients will be elevated at the point-of-care.
For HCPs: This is a tailored extension exclusively designed for healthcare professionals (HCP’s). This extension seamlessly complements our dedicated HCP guide, TIME Health PRO. Your brand, within its selected therapeutic office, can reach HCP’s and their staff through these visually appealing educational posters. By strategically placing these condition guide posters in the exam room, we create a unique opportunity for HCP’s to explore the condition guide and its advertisements further.
Targeted Media Health introduces our newest product, a first in the point-of-care! Introducing our “’Living With’ Chat Series,” an exclusive online event that brings our trusted, industry leading Condition Guides to life! During this patient-focused forum, we will invite the celebrity or distinguished condition key opinion leaders to a live virtual event to continue the conversation that started in the guide. The patient community is given a chance to talk to experts about key ‘living with’ topics as well as a chance to ask questions in an intimate setting.
The advertising sponsor will have the opportunity to surround the authentic conversation across the community including exclusive branding at the event and on all recordings. TMH is utilizing this solution to allow the faces (celebrities, condition experts, etc.) of a specialized condition share their knowledge directly with other members of the condition community. This unique opportunity elevates the guide and extends your reach beyond the point-of-care.
PROGRAM CONCEPT:
CheckedUp, a leading point-of-care and OOH media company, and Dotdash Meredith Corporation/Targeted Media Health bring a first-to-market strategic alliance that delivers Dotdash Meredith’s trusted content to doctors’ offices throughout the country. Our partnership with CheckedUp enables advertisers to engage healthcare focused consumers across all Dotdash Meredith assets as well as CheckedUp’s fully addressable video network.
Two powerful POC players, TMH/Dotdash Meredith and CheckedUp, working together to deliver both patients and advertisers a premium content experience within the doctor’s office and beyond.
Wellness literature encourages productive discussions with HCP’s and provides on the go and at home message reinforcement. Wallboards are prominent messaging opportunities while the brochures are take-one pieces featuring topical content featuring prominent, flexible brand integrations.
Targeted Media Health is expanding our printed guides and wraps to a digital platform that will be available within and beyond office visits.
Using advanced geo-fencing capabilities, your brand can target and resonate with patients on their mobile phones for up to 30 days within a custom perimeter after they leave the doctor’s office.
