QR Code Digital Access
You can extend your printed condition guides to be delivered digitally! This provides patients with the ability to download an edition of the guide directly to their mobile device. Once patients enter the waiting room they are invited to engage with a QR that provides a simple and end-to-end experience providing the same high quality engagement you’d expect from Dotdash Meredith’s leading brands.
POC2Go – Patient Emails
Targeted Media Health allows your brand to leverage Dotdash Meredith’s signature digital health editorial brands to expand your point of care footprint to reach qualified patients (identified through DDM’s proprietary data) directly in their email inboxes.
The editors of Health and Verywell Health will create condition-specific email series aligned to a selected therapeutic area, including Diabetes, RSV, or General Cancer. This content captures the best new and published Dotdash Meredith health content that aids patients at each stage of the condition – from diagnosis and treatment to living-with and recovery.
- Attribution language “Content from the editors of TMH Guides” reinforces valuable information and strengthens trust, familiarity, and UX for patients
- Self-qualified, identified and engaged DDM patient audience
- Potential brand content integration
“Living With” Chat Series
Targeted Media Health introduces our newest product, a first in the point-of-care! Introducing our “’Living With’ Chat Series,” an exclusive online event that brings our trusted, industry leading Condition Guides to life! During this patient-focused forum, we will invite the celebrity or distinguished condition key opinion leaders to a live virtual event to continue the conversation that started in the guide. The patient community is given a chance to talk to experts about key ‘living with’ topics as well as a chance to ask questions in an intimate setting.
The advertising sponsor will have the opportunity to surround the authentic conversation across the community including exclusive branding at the event and on all recordings. TMH is utilizing this solution to allow the faces (celebrities, condition experts, etc.) of a specialized condition share their knowledge directly with other members of the condition community. This unique opportunity elevates the guide and extends your reach beyond the point-of-care.
- Launch partnership opportunity
- Virtual 45-60 min event: online-focused, studio audience when appropriate
- Patient-submitted Q&A to further patient value
- 100% trusted, brand-safe Dotdash Meredith content.
It all begins with great content!
CheckedUp, a leading point-of-care and OOH media company, and Dotdash Meredith Corporation/Targeted Media Health bring a first-to-market strategic alliance that delivers Dotdash Meredith’s trusted content to doctors’ offices throughout the country. Our alliance with CheckedUp enables advertisers to engage healthcare focused consumers across all Dotdash Meredith assets as well as CheckedUp’s fully addressable video network.
Two powerful POC players, TMH/Dotdash Meredith and CheckedUp, working together to deliver both patients and advertisers a premium content experience within the doctor’s office and beyond.
- Linear, day-part programming
- Standard commercial or branded long form video (:10-5 minutes)
- Contextual adjacencies and sponsorships
- Custom content development and distribution
The Opportunity: Expanding Digital Offerings Beyond Office Visits
Targeted Media Health is expanding our printed guides and wraps to a digital platform that will be available within and beyond office visits.
Using advanced geo-fencing capabilities, your brand can target and resonate with patients on their mobile phones for up to 30 days within a custom perimeter after they leave the doctor’s office.