Navigating the Point-of-Care: A Comprehensive Analysis for OTC Brands

The point-of-care has consistently proven itself as a successful marketing channel for pharmaceutical brands. However, POC’s potential for other verticals has often been under scrutiny.

Targeted Media Health has explored how non-endemic brands can win at the point-of-care and engage their consumers in key moments. It is high time for over-the-counter (OTC) brands to find the benefit from the POC.

Want to learn more abuot how your OTC brand can fully utilize the POC? Check Targeted Media Health’s white paper:

Download Navigating the Point-of-Care: A Comprehensive Analysis for OTC Brands.