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News | 04.16.21

TMH Earns PoC3’s Certification Seal

Targeted Media Health is now one of the first media companies to have its print products earn the Point of Care Communication Council’s PoC3 Certification Seal, with validation through the Alliance for Audited Media (AAM), an independent third party and the industry’s recognized leader in media verification.

The PoC3 exists to advocate for the effective use of the point of care channel to advance health and healthcare outcomes. PoC3’s Verification & Validation Guidance were developed by leaders in the healthcare marketing industry to provide advertisers and marketers security in the knowledge that companies that receive certification have adhered to the strict and measurable benchmarks outlined in the guidance and verified by leading 3rd party auditing companies.

The process to achieve certification for TMH’s cover wrap and condition guide product lines involved AAM auditing and verifying TMH’s production and distribution records which confirmed distribution for a sampling of campaigns during 2020-2021. TMH’s campaign audits are validation that the distribution system in place is certified to industry standards. With verification by a trusted third-party auditor, TMH stands out as an organization that represents trust, integrity, transparency and compliance with industry best practices.