As the definition of what exactly constitutes a point of care expands, so, too, does the read more

The point-of-care has consistently proven itself as a successful marketing channel for pharmaceutical brands. However, POC’s read more

Though over-the-counter (OTC) marketing at the point-of-care (POC) is not a new concept, the idea of read more

For over-the-counter (OTC) brands, outreach on traditional TV and digital channels can be incredibly competitive. Within read more

Over-the-counter (OTC) marketers know how crucial it is to stay ahead of the game — which read more

The point of point of care is constantly changing, and we’ve seen firsthand where the industry read more

This giveaway is no longer active Click HERE to enter the giveaway! Win a brand new read more

MM+M will be hosting their third annual Pinnacle Awards program, celebrating the medical marketing industry’s most read more

Dotdash Meredith’s TMH Senior Vice President and Managing director, John Kenyon, is elected for AAM’s board read more

Dotdash Meredith grows POC print presence with EatingWell Better Health Guides. The new title joins point-of-care-only read more