Author: Arielle
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As the definition of what exactly constitutes a point of care expands, so, too, does the
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The point-of-care has consistently proven itself as a successful marketing channel for pharmaceutical brands. However, POC’s
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Though over-the-counter (OTC) marketing at the point-of-care (POC) is not a new concept, the idea of
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For over-the-counter (OTC) brands, outreach on traditional TV and digital channels can be incredibly competitive. Within
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Over-the-counter (OTC) marketers know how crucial it is to stay ahead of the game — which
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The point of point of care is constantly changing, and we’ve seen firsthand where the industry
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This giveaway is no longer active Click HERE to enter the giveaway! Win a brand new
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MM+M will be hosting their third annual Pinnacle Awards program, celebrating the medical marketing industry’s most
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Dotdash Meredith’s TMH Senior Vice President and Managing director, John Kenyon, is elected for AAM’s board